In the first year, the researchers found that consumers’ energy choices were hampered by external and internal barriers such as information problems, financial worries and time preferences for changing certain aspects of the house. To reduce the impact of these barriers on the ability of households to improve their energy efficiency, the project suggests the introduction of three types of policies and interventions:
In 2018, PENNY will continue to work towards a better understanding of these measures. Collaborations with laboratories in Italy, Germany and Switzerland will allow the most efficient tests available to be carried out. The scientists also plan to develop digital and non-digital games which may stimulate changes in consumption behaviour.
For more information, read the project’s first newsletter.