Fiskesprell (Fish Wriggling) – encouraging seafood consumption (Norway)

The objective of all activities in Fiskesprell is to enable children and young people to eat more seafood. This is done by motivating and inspiring adults who are responsible for the diets of children and adolescents and the youth themselves to prepare enjoyable seafood meals. Children and adolescents eat generally less seafood than recommended by health authorities, and as such do not benefit from the important health effects that seafood has. From a health standpoint, it will be beneficial if the consumption of fish and other seafood is increasing, especially among children and adolescents.

It is important to facilitate equal opportunities for all children and youth so that the program can help to reduce inequalities. All offers through Fiskesprell is free, making it more viable for socioeconomically disadvantaged communities, and is offered to kindergartens, schools, children, young people and parents across the country.

Most children in Norway attend kindergarten. As such, encouraging healthy eating habits in children at a young age can help form habits that will endure into adulthood. Fiskesprell courses for kindergarten and after-school employees are a contribution to the follow up on the Directorate of Health guidelines for food and meals in the kindergartens.