Questionmark – IT tools for consumers on the nutritional value and sustainability of products

//Questionmark – IT tools for consumers on the nutritional value and sustainability of products

Questionmark – IT tools for consumers on the nutritional value and sustainability of products

Questionmark – IT tools for consumers on the nutritional value and sustainability of products
Brief Description Questionmark is a non-political organisation which has developed a research methodology to score products based on health, environment, human rights and animal welfare. They have developed a website and two free applications for consumers which can be used to easily find information on sustainability and healthiness of products. Initially, it can only be used with food in Dutch supermarkets. In the database, Dutch supermarket food products are collected and kept up to date. Through its methodology, all products are rated on health (traffic light) and sustainability (score 1-10). Users of their grocery list application Checkit can scan barcodes of products and make a healthy, sustainable grocery list. In addition, a ranking of products is published in terms of sustainability, stimulating competition between brand owners and allowing consumers to compare products. This allows consumers to become more aware of the choices they have when buying a product and also urges companies to become more transparent.
Image
European Country(s) Netherlands
Field Consuming: Sustainable Production, Consuming: Healthy and Sustainable Consumption
Type Product
Impact Health, Environmental sustainability
Status Ongoing
Target Group General population
Evaluation Planned for the future
Level National
INHERIT Perspective Questionmark’s website and applications are a promising INHERIT practice, because these products aim to increase consumer awareness of healthy and sustainable products in Dutch supermarkets and promote transparency and sustainability among product owners. Therefore, Capability and Motivation to purchase more healthy and sustainable products may be increased. Currently, the user background is unknown (studied in the coming year). The free Checkit app is mainly a grocery list application- enriched with information on health and sustainability, making these products promising for use among groups across the social gradient.
Detailed description PDF filename Download file
Relevant links http://www.thequestionmark.org/
Contact Charlotte Linnebank E: info@questionmark.org T: +31208943595 M: +31646381582
2018-11-25T22:18:23+00:00April 26, 2017|practices|0 Comments