New Cycles

//New Cycles

New Cycles

New Cycles
Brief Description As part of the overarching CIVITAS MIMOSA project, the New Cycles practice was undertaken in Gdansk, Poland, between 2010-2012. It was part of a project aiming to promote sustainable mobility plans in cities, specifically through the promotion of cycling use. Actions of the New Cycles practice aimed to raise awareness of the population and prompt them to use the bicycle more often as a viable means of alternative and sustainable transport, and not only as a leisure time activity. The actions included the organizing of contests to design new public cycling racks, cycling clothing and accessories and the color scheme of the proposed shared bicycles. Another action involved citizens, who were asked to take part in a photo shoot with their bikes and to also submit their cycling stories and experiences on a dedicated webpage for the program. Findings from surveys conducted by the MIMOSA team showed that citizens’ willingness to use the bike as an alternative mode of transportation increased following the practice, the actual quantifiable use and their satisfaction levels with the cycling infrastructure of Gdansk.
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European Country/Countries Poland
Field Moving: Cycling
Type Intervention
Impact Health, Environmental sustainability
Status Completed
Target Group General population
Evaluation Yes
Level Local, Regional
INHERIT Perspective The New Cycles project has been included within INHERIT because it allowed citizens to participate in a campaign that promoted engagement with cycling. The aim of the project was to implement a bicycle sharing system in the city of Gdansk after including the population in a design, awareness raising and advertising campaign. Although the shared bike system was not implemented, the citizens were very satisfied with their participation in the campaign and reported using their own bicycles more following the project. This demonstrates the impact that well designed campaigns can promote more sustainable and environmentally friendly behaviors.
Detailed description PDF filename Download file
Relevant links http://civitas.eu/sites/default/files/mimosa_gda_6_1_mrt_pointer-f.pdf
Contact Malgorzata Ratkowska: Gdansk – Local Site Manager http://civitas.eu/content/city-gdansk Nowe Ogrody 8/12 80-803 Gdansk Poland

 

2018-11-25T22:17:46+01:00June 21, 2017|practices|0 Comments