| Questionmark – IT tools for consumers on the nutritional value and sustainability of products | |
| Brief Description | Questionmark is a non-political organisation which has developed a research methodology to score products based on health, environment, human rights and animal welfare. They have developed a website and two free applications for consumers which can be used to easily find information on sustainability and healthiness of products. Initially, it can only be used with food in Dutch supermarkets. In the database, Dutch supermarket food products are collected and kept up to date. Through its methodology, all products are rated on health (traffic light) and sustainability (score 1-10). Users of their grocery list application Checkit can scan barcodes of products and make a healthy, sustainable grocery list. In addition, a ranking of products is published in terms of sustainability, stimulating competition between brand owners and allowing consumers to compare products. This allows consumers to become more aware of the choices they have when buying a product and also urges companies to become more transparent. |
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| European Country(s) | Netherlands |
| Field | Consuming: Sustainable Production, Consuming: Healthy and Sustainable Consumption |
| Type | Product |
| Impact | Health, Environmental sustainability |
| Status | Ongoing |
| Target Group | General population |
| Evaluation | Planned for the future |
| Level | National |
| INHERIT Perspective | Questionmark’s website and applications are a promising INHERIT practice, because these products aim to increase consumer awareness of healthy and sustainable products in Dutch supermarkets and promote transparency and sustainability among product owners. Therefore, Capability and Motivation to purchase more healthy and sustainable products may be increased. Currently, the user background is unknown (studied in the coming year). The free Checkit app is mainly a grocery list application- enriched with information on health and sustainability, making these products promising for use among groups across the social gradient. |
| Detailed description PDF filename | Download file |
| Relevant links | http://www.thequestionmark.org/ |
| Contact | Charlotte Linnebank E: info@questionmark.org T: +31208943595 M: +31646381582 |
