FLOW’s mission is for walking and cycling within cities to become a user-friendly method of transport capable of competing with motorised transportation. The project is assessing the effectiveness of different measures taken to reduce road congestion through the promotion of walking and cycling.
FLOW’s focus is to shift how cities, businesses, and decision makers think and act about non-motorised transportation. The results of the study will be tailored to each group and disseminated within them. The purpose is to create effective reliable policy changes, which would allow moving in healthy and sustainable fashions to become commonplace.