The ERC (European Research Council) Science Squared is a communication campaign dedicated to promoting the activities of the  European Research Council. The European Research Council is an EU organization with the purpose of conducting scientific and technological research which may positively impact society. The campaign will last 42 months, and aims to connect with a pan-European audience through traditional media channels, as well as more novel and innovative means of communication.

The ERC=Science Squared group facilitated a taste test project where sworn “chocoholics” in Salzburg were told to refrain from eating chocolate for one week, and then called in for a test involving images of food, and then actual chocolate. The study had some predictable outcomes, and some surprising ones too! To learn more about the findings of their taste test, click the box below.